Musee Grevin SA is a French company specializing in the creation and operation of wax figure cabinets. The company was founded in 1882 and is now one of the most well-known of its kind worldwide.
The company's business model is based on the development and presentation of multimedia and multisensory experiences. It includes various divisions such as:
- Museums: The company owns and operates wax figure cabinets in several countries, including France, Canada, Germany, and the Czech Republic. Each of these museums presents a collection of wax figures depicting celebrities, historical personalities, fictional characters, and local personalities. Visitors have the opportunity to view and interact with these figures up close.
- Events: Musee Grevin SA also offers event management services and organizes customized events for corporate and private clients. These events often involve the use of museum spaces and figures.
- Licensing: The figures from Musee Grevin SA can also be licensed for use in films, TV shows, advertising campaigns, or other events. These figures are highly sought after due to their high quality and lifelike representation.
- Merchandising: The company also has a merchandising division that offers various products such as t-shirts, magnets, pens, and postcards featuring the company logo or images of wax figures.
The company aims to appeal to a wide audience, including families, tourists, schools, and corporate clients. In addition to providing traditional museum visits, Musee Grevin SA also offers special experiences such as workshops, guided tours, and multimedia presentations to ensure that visitors have a comprehensive and interactive experience.
The wax figure museums themselves are typically built in city centers to maximize accessibility and attractiveness. The museums also offer various language options to ensure that visitors from different countries can have a great experience.
With the advent of social media, the company has found an opportunity to increase its reach. Musee Grevin SA has a strong online presence on social media platforms such as Facebook and Instagram, where it regularly posts pictures of its figures and museums and interacts with its followers.
Overall, Musee Grevin SA's business model is focused on creating experiences and memories, and the company has managed to develop a strong and unique offering. With its wax figure museums, event management services, licensing, merchandising, and online presence, the company has established itself as one of the leading brands in the tourism industry.
